A scalable, optimized website for a rapidly growing online music publication.
CLIENT / THE MINIMAL BEAT
The Minimal Beat is a Chicago-based music blog publishing news, album reviews, events and a weekly radio show that spans genres. As their page visitors and listener audience grew, TMB needed a new look that would continue to scale. REAKT was tasked with reimagining the outdated tumblr blog to develop a modern digital music outlet.
Our team built a custom, responsive site on WordPress with a sophisticated back-end to help the staff better manage content on the fly.
ICONIC LOGO DESIGN
The simple, iconic logo can adapt to any genre, allowing the listener to experience new music with a neutral foundation.