Turning Flavor into Culture

CLIENT / WING STOP

This project began as a simple brief to create crew merch—but the deeper we explored WingStop’s personality, the more it revealed itself as a brand with cultural weight. What started as T-shirt concepts evolved into FLVR, a streetwear-inspired creative platform rooted in attitude, identity, and self-expression.

We designed apparel that felt like a real drop, not corporate swag, and paired it with fast, bite-sized social content shot with friends to capture the raw, everyday energy of the idea. FLVR quickly became more than a merch direction—it became a manifesto.