REIMAGINING HEALTH
CLIENT / TRUE HEALTH
True Health is building a new model for primary care—one that unifies medical, mental, nutritional, and performance-based health under one membership. They came to us with a vision of creating a healthcare experience that patients trust, love, and can actually feel the benefits of.
We saw a system weighed down by frustration and fragmentation. People wanted more time with their providers, clearer answers, and care that sees the full picture. Our work positioned True Health around a single idea: Optimized Healthcare—care designed to elevate everyday life, not just treat symptoms.
BRAND STRATEGY
We developed True Health’s positioning around holistic optimization: measurable outcomes, integrated care teams, and a modern, tech-supported patient experience. Their audiences—from fed-up patients to high-performance families and wellness-driven early adopters—all shared the same desire for better, more complete care. Our messaging framework makes this value proposition immediate, simple, and compelling.
At the heart of the strategy is the idea of optimization — not reactive care, but proactive, holistic support that improves outcomes, longevity, and everyday vitality.
BRAND IDENTITY
The identity blends trust with energy—a visual system built to feel modern, optimistic, and in motion. The Active T mark signals progress, a pulse, and vitality; a deep blue palette grounds the brand in credibility, while a vivid lime accent introduces innovation and life.
WEBSITE DESIGN AND DEVELOPMENT
We designed a modern patient-facing website that brings the brand to life through clarity and simplicity. Clean page structures make services easy to understand. Messaging speaks directly to patient frustrations, while the visual system reinforces trust and energy. Integrated wellness, mental health, nutrition, and performance are presented as one cohesive experience, with thoughtful UX supporting future dashboard expansion.
https://truehealth.co/
