ADVANCING INNOVATION
CLIENT / UNIVERSITY OF UTAH, AME LAB
AME Lab develops ready-to-field medical and engineering solutions designed to solve the nation’s most urgent challenges. When the team approached REAKT, they needed a brand that could communicate both their scientific credibility and their ability to deliver practical, real-world impact. Our partnership focused on defining a clear brand strategy, modernizing their visual identity, and building a digital presence capable of supporting research, partnerships, and national visibility.
BRAND STRATEGY
AME Lab’s strategy centers on practical innovation—research designed to deploy, not just publish. We positioned the Lab as a trusted expert capable of delivering solutions quickly, reliably, and with real-world application at their core. The narrative emphasizes capability, flexibility, speed, and simplicity, supported by a voice that feels authoritative, mission-driven, and human. The result is a strategic foundation that clearly communicates AME’s dual role: rigorous scientific leadership and ready-to-field problem solving.
BRAND IDENTITY & LOGO DESIGN
The visual identity reflects AME’s roots and their forward-thinking mission. The triangular mountain icon symbolizes strength, resilience, and engineering built for austere environments. Paired with a clean, modern wordmark and a disciplined palette of Utah-inspired reds, deep blacks, and soft greys, the identity balances scientific credibility with bold energy. Typography and photography reinforce this mix of clarity, modernity, and calm precision—creating a system that feels trustworthy, innovative, and distinctly AME.
MARKETING MATERIALS
To support visibility and outreach, we developed a suite of marketing materials that extend the new identity across presentations, research overviews, conference graphics, and partner collateral. Each piece is built to be clear, credible, and immediately recognizable, reinforcing AME Lab’s position as a mission-driven organization delivering solutions that move from concept to field with speed and precision.
WEBSITE DESIGN & DEVELOPMENT
The AME Lab website positions the organization as a national leader in applied medical and engineering research. UX is intentionally streamlined, making it easy to understand what AME does and how to engage with the Lab. The UI builds on the new brand system—geometric layouts, confident color use, and photography that feels human and modern. The site effectively communicates AME’s mission, showcases their research, and provides a clear entry point for partners, agencies, and collaborators.
