An eCommerce experience built for an innovative athletic luxury fashion brand.
CLIENT / ULTRACOR
Ultracor is a performance driven luxury brand that utilizes patented engineering to provide fit like no other. Their built-in compression shapewear is the latest innovation within women's athletic wear. Based in Los Angeles, the brand has been building momentum available only at exclusive high-end retail stores. REAKT was tasked with launching the brand online through a responsive conscious design pointed to engaging the high-fashion shopper: consumers who expect more from the clothing they buy and the brands that create them.
The modular site design allows the brand's minimalism and premium edginess to shine through. A simplified user flow resulted in a streamlined user experience. Mobile ease was always a high priority.
With a key focus on product showcase we broke the mold of a typical product page. We went minimal and made sure product images were prominent and stood out.