A modern, minimalistic eCommerce platform for an innovative luxury activewear brand.
CLIENT / ULTRACOR
Ultracor is a Los Angeles-based activewear brand focused on creating refined, performance-driven athletic wear for women. With patented-engineering and elevated design, the brand sought an online experience that was consistent with their merchandising at exclusive, high-end brick-and-mortar stores. Our task was to engage the high-fashion consumer: women choosing to invest in quality clothing and brands they can rely on.
The modular site design allows the brand's minimalist, edgy aesthetic to take center stage. We utilized a simplified user flow to streamline the user experience and make mobile browsing a breeze.
To showcase the product images, we tossed the traditional product page template in favor of white space and clear calls-to-action.