An online music publication gets a facelift.
CLIENT / THE MINIMAL BEAT
TMB is a Chicago-based indie music publication focused on news, album reviews, events and a weekly radio show. With a consistent growth of new visitors and listeners, TMB was in need of a digital facelift. REAKT was tasked to overhaul the previous identity and then reimagined the dated tumblr blog into a more minimalist, fresh take on a modern digital music outlet. The new site was a custom responsive build using WordPress to help the staff better manage and organize content on the fly.
We developed a simple iconic logo that would fit within all genres of music, and sought a neutral emotion upon which the music could impart the experience the listener deserves from new music.