Creative development for a modern approach to relationships.
CLIENT / TEND
Tend is a new startup with a mission to help couples rediscover the spell they cast on one another when they first met. It's a place for couples who are in it for the long haul, but need a hand rejuvenating the excitement they felt when the journey first began. The app acts as a sort of a scrapbook for couples, allowing participants to visually speak to their experiences as a couple - using honest photography, modern sleek design, and the excitement of seeing a journey unfold in real time.
REAKT has served as the creative studio behind the startup from day one. First, by designing the brand identity and logo, as well as fully designing the proof of concept for the user experience of the app.
The logo represents that classic hand motion - the drawing of a heart using two hands. In this case, the lines invoke the sense of a fingertip on a touchscreen; a modern digital expression of how relationships unfold in our current era.