Strategic creative development for a modern relationships app.
CLIENT / TEND APP
Tend is a new startup helping couples rediscover the spark they felt at the beginning of their relationship. The Tend app acts as a virtual scrapbook, using photography and storytelling to help them connect in real time. From day one, REAKT has worked with the startup to design the visual brand identity and the prototype of the app for proof of concept.
WE HEART YOU
The logo represents the symbolic hand motion of drawing of a heart. We used the linework to invoke the sense of a fingertip on a touchscreen; a digital expression of how relationships unfold in modern times.
ENGAGING USER EXPERIENCE
To make the app compelling and fun, we designed a sleek and engaging user experience that helps couples visualize their journey.