Empowering a cycling brand to the front of the line.
CLIENT / SHIMANO
Shimano has forever lead the pack in both cycling shoes and technical components. With a deep focus on performance, innovation and durability, their products are trusted by athletes all over the world. REAKT has been a creative force behind marketing initiatives for a number of years.
An editorial style presentation where lifestyle and action content integrated seamlessly with product.
A print campaign that captured the character and spirit of each of Shimano's MTB Pro Team. Each ad uniquely different from the previous; the campaign lifted Shimano visually to be as progressive as the products they offer.