Providing design impact across various sub categories.
CLIENT / KAWASAKI MOTOR CORP.
REAKT has partnered with Kawasaki Motor Corp for a number of years on a wide range of products across their various sub categories. We've collaborated with the brand towards a shared goal of creating brand loyalty by exciting, engaging and educating consumers about the superiority of the Kawasaki brand over the competition. We've created full campaigns, taking them from concept and ideation through to photoshoots, microsites, print campaigns, and partnership development with other brands.
We've developed various key overarching thematics and visual approaches that communicate unique product selling points per specific sub category. One of the unique qualities of the Kawasaki brand is that they have numerous sub brands of product - covering watercraft, motocross, sportbikes, and more. Each of these subcategories speak to a different audience - the motocross rider participates in a different lifestyle and culture than the sportbike enthusiast, for example. The brands require a flexible voice that can speak to each subculture fluently - a specialty REAKT has developed for over 15 years. We specialize in coming up with multiple retail communication strategies aimed at specific subcultures within the overarching brand. Simply put, we talk to real people who ride real bikes, watercrafts, and ATVs - in their own language.