Providing design impact across various sub-categories.
CLIENT / KAWASAKI MOTOR CORP.
Kawasaki Motors Corp is one of the most recognizable distributors of powersports vehicles including motorcycles, ATVs, Side x Sides and personal watercraft. REAKT has partnered with Kawasaki on full campaigns from start to finish, including: concept ideation, art direction, microsite development, print campaign design, and co-branding partnerships.
With every campaign and deliverable, our team is focused on exciting and educating consumers around the superiority of the Kawasaki brand to foster brand affinity and loyalty.
The Kawasaki brand encompasses numerous sub-brands, and each speaks to a different audience with different lifestyles. The brands require a flexible voice that can speak to each microculture fluently - a specialty REAKT has developed for over 15 years. For Kawasaki, we continue to develop overarching thematics and visual retail strategies that communicate unique selling points for each sub-brand's products.