We Inspire
Action Everywhere
We combine strategy, design and technology to craft seamless solutions that embed cultural value.
General
General Brand Strategy Visual Identity Creative Direction Web Design & Dev Content Development
Brand Strategy
  • Research & Planning
  • Positioning

  • 
Promise

  • Values
  • 
Narrative

  • Expression
Brand Identity
  • Logo & Brand ID
  • 
Style Guide
  • Tone & Voice
  • 

Creative
  • Direction
  • 
Copywriting
  • 
Typography
Services
Brand Experience
  • Fullstack Web

  • Digital
  • 
Ecommerce

  • Campaigns

  • Print Collateral
  • 
Packaging
Content
  • Film Production
  • 

Motion Graphics
  • 
Social
  • 3D Animation
  • Lifestyle Photography
  • Product Photography
Brand Strategy

There’s no more important investment in your business than your brand. Taking the time to define and design your brand lays the foundation for your future and sets you apart in a crowded/competitive marketplace.

BRAND STRATEGY / OUR OFFERING

People stick with brands that inspire and engage them. That’s why understanding your audience and creating a genuine, trustworthy brand they want to build a relationship with is essential to our design process. Through communication and collaboration, we’ll determine and define your brand motivation and mission in order to answer important questions like what makes your brand unique and why should your customers care. By building brands from the inside out, we ensure each stage of our process informs the next.

BRAND STRATEGY / OUR PROCESS
INTERNAL BRANDING

While most brands can tell you what they do or the way they do it, few brands understand why they do it. During this phase we’ll figure out your:

Purpose Mission Vision
Purpose Mission Vision
Brand Positioning

The point of positioning is to carve out a space in customer’s heads and hearts while removing your competitors. We’ll help you determine your specific niche as well as what makes your brand unique, ensuring fewer competitors and a better chance at success. We’ll also clarify:

Audience & segmentation Personas Competitors analysis - what aren’t they doing well? How can we stand out?
Brand Character

Humans ‘read’ your brand with the same impressive and unconscious skill set they use to ‘read’ people. A person’s appearance, or visual identity, is only one of many unique characteristics that define them. We’ll go over:

Culture Personality Voice What do you stand for?
Verbal Expression

The tone and tenor of your messaging has never been more important, especially for brands looking to differentiate themselves from their competitors and build sincere customer relationships. We’ll establish guidelines/parameters that ensure your brand personality comes through in everything you say and do. Including:

Messaging Brand story Brand USPs
Proposition Tone of voice Vocabulary
VISUAL IDENTITY

Your brand is a combination of the way you act, speak, and look. This is your visual identity. This is how you communicate your appeal to customers and clients in an effort to build consistent connections with them.

VISUAL IDENTITY / OUR OFFERING

We’ll design and deliver all the components necessary to create a truly trustworthy brand. Done well, your visual identity has the power to connect with your customers on an emotional level as well as inform viewers about who you are and what you do. Finally, it will build trust with your customers and clients by connecting the distinctive aspects of a business through a consistent visual language.

Visual Identity / OUR PROCESS
LOGO

Your logo is a clear and distinctive symbolic representation of your brand. It is usually your brand’s first impression and the first thought people have when they think of your brand.

Typography

If color represents a brand’s feeling, then typography is its tone and values. Each font choice communicates a different meaning and embodiment of your brand and the values your business upholds.

COLORS

A distinctive color scheme is a significant part of brand differentiation. Beyond singling your brand out from the crowd, a great color scheme can convey emotion and meaning while building consistent and clear brand recognition.

Imagery

Photography and illustration are especially persuasive brand building tools. Illustration is remarkably effective at communicating abstract ideas into easily understood imagery. Similarly, photography has the power to immediately convey your brand’s quality and values while enabling you to create an aesthetic for your audience to relate or aspire to.

Visual language

While not easily defined, your visual language is the methodology for how your brand incorporates elements like photography, typography, and colors into your brand identity. Consistency, recognizability, and flexibility are key characteristics of a successful visual language.

VISUAL IDENTITY / Logo Design

We’ll design and deliver all the components necessary to create a truly trustworthy brand. Done well, your visual identity has the power to connect with your customers on an emotional level as well as inform viewers about who you are and what you do. Finally, it will build trust with your customers and clients by connecting the distinctive aspects of a business through a consistent visual language.

To have a successful logo, it’s always best to have a clear brand strategy and wider visual identity. But real-world constraints, especially for start-ups, sometimes mean you simply need a logo to get growing with. A logo doesn’t need to show what you do literally to convey meaning to consumers and reflect the industry, services, demographics, and values of a company.

CREATIVE DIRECTION

Every influential brand has benefited from a cohesive creative direction. That’s what makes them remarkable and distinguishes them from their competition. We holistically combine strategy and design to create great looking campaigns that consistently connect with your customers/audience.

Creative Direction / OUR OFFERING

Solutions are secondary to strategy. By building creative campaigns around an informed strategy, we can ensure that the end product will be consistently engaging for audiences and consumers alike. We’ll work with you to discover the motivations behind the observations in order to extract the high-quality insights that form the base of our creative strategy. This process leaves you with creative direction that is on brand, reaches the right audience, and converts them into loyal customers and ambassadors of your brand.

Creative Direction / OUR PROCESS
PROBLEM

What is the personal problem behind the professional problem?

INSIGHTS

What unmentioned truth can shed new light on the problem?

ADVANTAGE

What makes you unique and inspirational in customer’s minds?

STRATEGY

Based on the above, how do we see the business in a new way?

Delivery

Where ideation, planning, and strategy come to fruition in one creative and strategic vision.

WEB DESIGN & DEV

Your website is often the first point of contact for potential customers, making it an essential tool for establishing your brand and making a great first impression. At REAKT, we understand the importance of designing and developing a website that not only looks great, but also effectively communicates your brand's purpose and values.

WEB DESIGN & DEV / OUR OFFERING

Our approach to website design and development is centered around understanding your target audience and creating a seamless user experience that aligns with your brand's messaging and goals. Through collaboration and communication, we'll work with you to identify key features, functionalities, and design elements that will help you stand out in a crowded online marketplace.

At REAKT, we're committed to delivering high-quality website design and development services that help you achieve your business goals and stand out in a competitive online marketplace.

WEB DESIGN & DEV / OUR PROCESS
Discovery and Strategy

The first step in our process is to understand your business and goals for your website. We'll dive deep into your brand and target audience to create a website strategy that aligns with your objectives. This includes:

User personas Competitor analysis Content strategy Information architecture
Design and Development

Once we have a solid website strategy in place, our team will begin the design and development process. We'll create a custom website that reflects your brand's unique personality and values, while also ensuring a seamless user experience. This includes:

Wireframes and prototypes Responsive design Content creation and optimization E-commerce integration (if applicable) Quality assurance and testing
Launch and Optimization

After your website is complete, we'll launch it and provide ongoing support to ensure its success. This includes:

Search engine optimization (SEO) Analytics and performance tracking Ongoing maintenance and updates A/B testing and optimization to improve performance and user experience
CONTENT DEVELOPMENT

Creating high-quality content is crucial for building a strong brand presence and connecting with your target audience. At REAKT, we specialize in producing engaging and visually stunning content, including films, videos, and lifestyle and product photography, that captures the essence of your brand and tells your story in a compelling way.

CONTENT DEVELOPMENT / OUR OFFERING

Our content development services are designed to help you stand out in a crowded marketplace by delivering unique and innovative content that connects with your audience on an emotional level. Whether you're looking to showcase your brand's products or services, or tell a compelling brand story, our team has the expertise to create content that resonates with your target audience.

CONTENT DEVELOPMENT / OUR PROCESS
Discovery and Strategy

Before we start creating content, we take the time to understand your brand and your target audience. This includes:

Understanding your brand's personality and values Defining your target audience and understanding their needs and preferences Conducting research on your industry
and competitors Defining your content goals and objectives
Design and Development

Once we have a solid understanding of your brand and target audience, we'll develop a concept and storyboard for your content. This includes:

Creating a script or visual concept that aligns with your brand's messaging and objectives Storyboarding and planning out shots and sequences
Production

After the concept and storyboard are finalized, our team will begin the production process. This includes:

Filming and photography Lighting and sound design Post-production, including editing, color correction, and sound mixing
Delivery and Optimization

Once your content is complete, we'll deliver it to you in the appropriate format and provide ongoing support to ensure its success. This includes:

Ensuring your content is optimized for various platforms and devices Promoting your content through social media and other marketing channels