GRAFIK ARMOR
BRAND LAUNCH

With a staff of action sports enthusiasts, Reakt was the ideal partner to help launch the new creative snowboard decal brand Grafik Armor. Reakt was tasked with developing the visual language and tone of the brand. From a digital standpoint, Reakt developed a custom snowboard graphic application, allowing users to create their own unique design. Reakt then enlisted the talents of both established and up-and-coming artists to contribute to the grafik decal series, all while building a new artist/sport community from the ground up. With only a few months in the market, Grafik Armor has immediately captured the attention of hundreds of social media outlets.