A modern, minimalistic eCommerce platform for an innovative luxury activewear brand.
CLIENT / ULTRACOR
Ultracor is a Los Angeles-based activewear brand focused on creating refined, performance-driven athletic wear for women. With patented-engineering and elevated design, the brand sought an online experience that was consistent with their merchandising at exclusive, high-end brick-and-mortar stores. Our task was to engage the high-fashion consumer: women choosing to invest in quality clothing and brands they can rely on.
Visit Ultracor.com
MODULAR DESIGN
The modular site design allows the brand's minimalist, edgy aesthetic to take center stage. We utilized a simplified user flow to streamline the user experience and make mobile browsing a breeze.
PRODUCT FORWARD
To showcase the product images, we tossed the traditional product page template in favor of white space and clear calls-to-action.
