Creative marketing to carry a leading outdoor sporting brand into the future.
CLIENT / SHIMANO
Shimano is a pillar of the outdoor sports industry, leading the pack in cycling components, fishing tackle, and rowing equipment. Due to a deeply-rooted commitment to performance, innovation and durability, athletes all over the world trust the Japanese brand's products. REAKT has been a creative force behind Shimano's marketing initiatives for a number of years.
EDITORIAL MEETS PRODUCT
To cater to a strong and active cycling community, our team designed an editorial-style presentation that seamlessly integrates lifestyle and action content with product.
PROGRESSIVE PRINT CAMPAIGN
A print campaign that captured the character and spirit of each of Shimano's MTB Pro Team. Each ad uniquely different from the previous; the campaign lifted Shimano visually to be as progressive as the products they offer.
