Building a digital future for an apparel lifestyle brand.
CLIENT / MD-WST OUTFITTERS
Startup lifestyle apparel brand MD-WST teamed up with REAKT for a ground up, digital-first approach to developing the new brand. We composed the brand story, developed the identity, social, and digital experience to help MD-WST connect with their target audience and drive digital growth.
CHALLENGE
As a brand with a strong grasp of who they are and what they stand for, our challenge was to develop a clear brand platform and create a flagship eCommerce experience. One that helps them express themselves in the right way, to the right people.
DIGITAL BRAND / MADE TO WITHSTAND
We created the brand story - Made To Withstand. These words of empowerment capture the brands mission and are meant to inspire individuals to stand tall and to embrace the midwestern culture they evoke. We developed the digital brand strategy, messaging, and look and feel that would live across the entire online presence.
CONTENT / BRINGING THE BRAND TO LIFE
MD-WST is about strength, adventure, and creativity for the urban-outdoor roamer. In order to get the message across, we needed to capture the versatility of the brand and their products. We produced and organized photoshoots to capture lifestyle and product photography in various locations throughout the midwest.
With an integrated, cross channel strategy, we leveraged the power of social media by producing imagery and curating content through social channels to build audiences and traffic.
